With the emergence of new natural language technologies and the continual maturation of existing technologies, intelligent voice technology has moved from the nascent stage to the mature stage, ...

When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study. When consumers talk to each other ...

Language comes in many forms. An activity such as reading a newspaper, for example, can be described in concrete terms (“flipping pages,” “processing words”) or it can be described in the abstract ...

When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study in the Journal of Consumer Research.