Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

The iPhone stays safe for now, which matters because it carries Apple’s ecosystem and the bulk of its profit. But the company ...

Apple cites "an unprecedented challenge" from the expansion of AI data centers.

The increases come a week after Tim Cook said higher memory costs made them “unavoidable.” ...

Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" ...

The iPhone's price tag is expected to jump this fall as the AI boom drives up chip costs. Apple is already boosting the ...

Apple raises prices on select iPads, MacBooks, HomePod speakers and Apple TV devices as AI-driven memory chip costs soar due ...

Artificial intelligence (AI) has opened up a new can of worms for the tech industry, with memory prices increasing rapidly as demand grows. In response to these increased costs, manufacturers will be ...

Macs and iPads just got a lot more expensive overnight, with prices jumping 15% to 20%. Apple says a global memory chip shortage forced its hand, but a top executive at one of its own memory chip ...

Across the computing industry, computer memory (both in the form of RAM and flash storage) has only been getting more and more expensive – largely due to supply shortages caused by AI datacenter ...

While you may have been distracted by Apple’s new product releases and interesting operating system enhancements, the company also quietly a powerful new security feature this week: Memory Integrity ...