Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Macs and iPads just got a lot more expensive overnight, with prices jumping 15% to 20%. Apple says a global memory chip shortage forced its hand, but a top executive at one of its own memory chip suppliers hinted Apple may have helped create that shortage ...

Apple has abruptly raised prices for Mac computers, iPads, and Vision Pro in the US, underscoring how the AI infrastructure boom is spilling from data centers into consumer electronics.

Artificial intelligence (AI) has opened up a new can of worms for the tech industry, with memory prices increasing rapidly as demand grows. In response to these increased costs, manufacturers will be forced to raise prices on their products, making for ...

One of the biggest impacts of Apple's switch from Intel to its own M-series silicon -- debuting with the M1 in the 2020 MacBook Air, MacBook Pro and Mac Mini -- is faster, more stable, and more energy-efficient Macs and MacBooks. This is all thanks in ...