Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Traditional approaches to analytics and AI design con­sider outcomes in the context of the complete systems. As AI-driven systems become more prevalent and interconnected, profiling each decision ...

Consensus decision-making fosters collaboration but can slow progress if not managed effectively. Balancing consensus with leadership ensures efficiency without sacrificing inclusivity and engagement.

Can technology make us smarter? There’s a lot of concern about people constantly being on their phones. It’s true that they can be a huge distraction, but has their ubiquity blinded us to how useful ...

Have you ever wondered how artificial intelligence seems to “think”? Whether it’s crafting a poem, answering a tricky question, or helping with a complex task, AI thought process systems—especially ...