Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Cold calling is a sales strategy that involves phoning a potential customer unsolicited in the hopes of getting them to buy your goods or services. Granted, cold calling isn’t always the most popular ...

Most advice on generating leads rehashes the same old tired ideas that have been around for years, if not decades. You’ve probably heard the same advice a thousand times: cold acquisition, emails and ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. If you’re anything like me, your phone rings all day with ...

Members of Fast Company Executive Board share their expert insights. [Image: Courtesy of the individual members.] The Fast Company Executive Board is a private, fee-based network of influential ...

Your cold leads don't owe you their time. Every B2B sales rep knows the pressure — you've got a quota to hit, a pipeline to build, and prospects who'd rather ghost you than give you 30 seconds. While ...

These practical cold calling tips will help you and your team hit quotas early, maximize your time, and get better results. I understand why some people are too afraid to make cold calls — it’s hard, ...

The cold call is dead, at least for smartphones. But the phone conversation itself hasn’t lost its value; only the path to it has changed. Apple and Google have now both introduced technology that ...