Years ago, I visited an elderly relative living in a hotel that had been converted to a sort of independent living facility (but without the amenities found in contemporary facilities). The place was ...

The association between facial expressions and the memory color effect has been elucidated through a collaborative effort involving the Cognitive Neurotechnology Unit and the Visual Perception and ...

Film color and editing are crucial elements in filmmaking, posing significant questions about their effective use in eliciting emotional responses from viewers. While prior research has explored the ...

Red traffic lights make drivers stop. The color red produces a signaling and warning effect. But is this also reflected in the brain? Researchers at the Ernst Strüngmann Institute (ESI) for ...

The present study investigated the effect of colors red and blue on fair behavior in two economic games. Study 1 showed that the color red (vs. blue) could lead to a higher (vs. lower) offer in the ...