Many organisations still treat communications as a function that explains decisions rather than helps shape them. Teams are brought in once the strategy is set, the policy approved, or the programme ...

Technological advancements and changing market dynamics have shaped the evolution of marketing and communications functions within major organizations. Initially, marketing and communications were ...

Sujit Patil, CCO, Godrej Industries Group, talks on communications' journey from the sidelines to the strategy table and the ...

Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. For most of my career, communications revolved around three ...