Omnicom Media, an Omnicom (NYSE: OMC) connected capability, and NBCUniversal have co-developed a new solution to bring greater contextual intelligence and creative relevance to CTV advertising. The ...

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue ...

The loss of data means creatives will need to compensate for lost insights. Microsoft’s business-to-business social platform LinkedIn, and media and marketing service provider Theorem have expanded ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows ...

Big Happy, the creative-first, performance-powered adtech platform, today announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D digital-out-of-home (DOOH) advertising. The ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

Optimizing creative performance to determine the best size and color of the font for an ad’s headline and other subjective creative elements is difficult because of inherent biases. Developers at ...

Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, ...

In the current economic climate, it is more important than ever for a brand’s advertising budget to be fully used and optimized However, for an ad to truly make an impact and be memorable, it must be ...

Home goods supplier Creative Co-Op has chosen the GAINS Performance Optimization Platform for supply chain planning. The solution is designed to provide the visibility and insights needed by the ...