The line between VoC, customer experience and customer insights or analytics seems to be blurring: and that weakens the efficacy of all three. I’ve noticed something interesting about voice of the ...

For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use customer ...

Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate. The ...

To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s ...

Even if you believe you’ve developed the best product or service in the world, you must find people who agree enough to buy what you’re selling. With customer relationship management (CRM) analytics, ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

Gaining customer trust became of utmost importance during the pandemic. The focus for brands was not only to survive but also make their customers feel valued and being taken care of. Building this ...