Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Toyna Chin is the Head of Marketing at Novotech, a global CRO. She writes about leadership, marketing, and lessons of day-to-day business. Every leader has an opinion on how their organization should ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. McKinsey's Design Index shows companies with strong design practices outperform industry ...

As individuals report a greater loss of control and decreased trust in institutions during COVID-19, employers are left wondering how to facilitate a successful return to the office. Supported by ...

International researcher team develops scalable aluminium alloys for the hydrogen economy. Aluminium alloys are well-known for their low weight and corrosion resistance, making them ideal candidates ...

Financial product owners face unique challenges that require staying ahead of the curve with innovative design strategies. Financial services must not only be efficient and user-friendly but also ...

The retail industry is undergoing an unprecedented wave of change as global issues have affected retailer supply chains, the labor market and consumer behaviors. Sustainability has come to the fore as ...

The VW Group, composed of 10 brands including Audi, Porsche, Skoda, SEAT, Ducati, and others, is placing a greater emphasis on design in its business. Design departments of the various VW Group brands ...