We’ve come to expect that we can use data to track the success of almost everything in our lives. We track our steps to make sure we’re hitting 10,000. We track our sleep patterns and eating habits on ...

Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes that the reported data is only an estimate. LinkedIn now offers email analytics ...