Have you ever done a science experiment and wondered "What would this be like if it were HUGE?" Welcome to Science Max, the exciting new series that turbocharges all the science experiments you've ...

Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 split. Google Ads rolled out a new AI Max experiment type for Search campaigns, ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...

Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to ...

Phil builds a balloon powered car in the lab. Then he tries to make one big enough to ride. Can the Science Max build team find a big enough balloon? Or are balloons the way to go? Plus, Newton's ...

Google Ads rolled out a new AI Max experiment type for Search campaigns, aimed at streamlining how advertisers test AI-powered features – without duplicating campaigns. Why we care. Traditional ...