Race teams in Formula 1, NASCAR, and IndyCar will all be looking for an edge this weekend as they compete across North America but the secret elements that make them go faster are likely hiding deep ...

How do you convince consumers of the superiority of Shell's premium fuel over its competitors when marketing around its performance benefits fails to resonate with your audience? That was the ...

Shell’s sponsorship of the Ferrari Formula One team is one of the oldest deals in the history of the series. There is good reason why it has stood the test of time. The origins of the partnership date ...

This video brings the term “street racing” to a whole new level. We had told you about this commercial while it was being filmed in the beginning of February, but now we have the final product to ...

Shell, as in the oil company, recently revealed this tiny, 3-person city car. While it has features similar to other such micro vehicles, like a max fuel economy of 107 miles-per-gallon and a whopping ...