Ford Motor Co.'s electric vehicle certification program for dealers is likely to again dominate conversations at the NADA Show, so much so that the automaker added a separate franchise meeting to ...

Ford Motor Co. (NYSE:F) has introduced a new initiative aimed at increasing electric vehicle sales by addressing customer concerns. What Happened: The “Ford Power Promise” program, starting Tuesday, ...

SEBASTOPOL, Calif. — Ford Motor Co. on Jan. 26 announced the launch of a pilot program that will equip winegrowers in Northern California with electric pickup trucks, cargo vans and software services ...

Ford is discontinuing a controversial program that required dealers to invest between $500,000 and $1 million to sell electric vehicles (EVs). First introduced in September 2022, the program mandated ...

Ford is preparing a major overhaul of its First-Time Buyer Program, and the changes could make it significantly easier for ...

The Ford certified pre-owned program has especially strong inventory of trucks at Friendly Ford. With a long list of benefits, the Ford certified pre-owned program offers quality vehicles including ...

It’s also piloting mobile maintenance and new dealership concepts. Ford is introducing a new customer rewards program, expanding a mobile vehicle maintenance pilot program with dealers and opening a ...

Ford is turning to its softer side to improve the customer experience, or CX. Ford this spring is rolling out an airline-style rewards points program and is training call center reps to be friendlier ...