The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace with these trends, cutting-edge organizations are revising their loyalty ...

The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a ...

The year 2011 was marked by the emergence of new social paradigms, techniques and the latest buzzwords around mobility, the cloud and social gaming. One more buzzword we have heard more in recent past ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike — utilizing an activity that has ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Marketers are adopting transparent, permission-based data collection as privacy regulations tighten. Successful gamification examples from Nike, Starbucks, and Duolingo show how accurate, enriched ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

In 1964 the world learned a spoonful of sugar helps the medicine go down. It wasn't the first time a key principle of gamification was said out loud, but it might well be the catchiest. In 2019 ...

I started to search for examples of “gamifying" music, but they often left me wanting more. For those that may be unfamiliar with the term, gamification is — as defined by Professor Kevin Werbach in ...