There’s a fine line between genuinely trying to connect with a new audience versus just marketing your way into it for the sake of appearances. That’s been the challenge facing golf coaching and gear ...

Rory McIlroy and Scottie Scheffler are about to flip the script on traditional golf with the first-ever Golf Channel Games. On Dec. 17, these golf superstars will lead their teams through a ...

The upcoming McIlroy-Scheffler showdown exemplifies golf’s transformation from tradition-bound sport to prime-time entertainment, building on a pandemic boom that continues reshaping how the game ...