This year, an early Labor Day on Sept. 3 will lengthen the fall selling season. And, an early Thanksgiving on Nov. 22 will create 32 shopping days before Christmas. Since direct mail success depends ...

Software in the user's computer, tablet or smartphone that accesses the mail servers in a local or remote network. Also known as an "email client," "mail client," "mail program," and "mail reader," it ...

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...