The night Max Factor premiered his new makeup studio in Hollywood — Nov. 26, 1935 — many of the glamorous stars in attendance had him to thank for improving their appearance on film. Located on ...

LONDON — Diversity and individuality have become key in the beauty industry, and Max Factor is seizing the moment with a new campaign called You x Max Factor, which will feature mothers and ...

Priyanka Chopra has been in the entertainment industry for 20 years. In addition to winning Miss World in 2000, Chopra has starred in countless Bollywood and Hollywood blockbusters. Given her success ...

Lipstick has been around for centuries. The women of ancient Mesopotamia crushed gemstones and applied them to their lips, and Egyptian women colored their lips using crushed carmine beetles. But ...

LONDON — It’s a small world for Max Factor, which is focusing on people’s similarities — rather than their differences — with a new, limited-edition capsule of color cosmetics created with brand ...

It is not possible for me to discuss the history of modern cosmetics without invoking the name of Max Factor. The man was a genius. He created Pan-Cake, the make-up that made filming in Technicolor ...

Mr Max Factor is a true makeup legend. He was known for creating the signature looks of Golden age stars such as Jean Harlow and Marlene Dietrich, while producing the first ever makeup seen on screen ...

Taking over the family company after the death of his father in 1938, Factor is regarded as a pioneer in the cosmetics and makeup business. He transformed the company from a Hollywood makeup studio ...