Allstate today is unveiling an omnichannel campaign ahead of the Allstate Sugar Bowl on Jan. 1 that plays on the classic trend of making resolutions for the New Year, according to a press release ...

The Allstate campaign, which was created with Leo Burnett Chicago, cleverly has its mascot character go through the same experience that many consumers have at the beginning of a new year, when they ...

For the past few years, if President David Palmer (a.k.a. actor Dennis Haysbert) wasn't fronting Allstate insurance, we've seen the brand represented across television, radio and Facebook by a ...

Add Yahoo as a preferred source to see more of our stories on Google. SHORTSVILLE — After three hours of filming — not to mention the six or so hours of drive time to Brooklyn and an overnighter to ...

The new @Mayhem Twitter handle will provide devoted followers the opportunity to engage with Mayhem in a new way. Mayhem will also begin appearing on Vine and Instagram with extended content (videos ...

Add Yahoo as a preferred source to see more of our stories on Google. If you have cut-rate insurance, there's no one worse to meet than Mayhem. Allstate's chaotic mascot has been causing mischief for ...

Allstate is bringing back “Mayhem,” the brand’s whimsical mischief maker, for a campaign that breaks during the college football bowl season. The #ResolutionsAreMayhem campaign will air during the ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 58 min 45 sec ago By Tim Nudd - 1 hour 13 min ago 2 hours 43 min ago By Garett Sloane - 2 hours 58 min ago By Tim Nudd - 3 hours ...

Since 2010, Allstate's Mayhem has distracted drivers on the road with car washes and text messages, terrorized homeowners as a snowstorm and a racoon in the attic, and served as a reminder that it's ...