OpenX, an adtech firm, filed a lawsuit against Google, alleging that the tech giant used unfair methods to undermine its competitors in the digital advertising space and is pursuing damages for the ...

As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it easier for advertisers and agencies to access server ...

Political campaigns can activate ZIP-code-level cross-format targeting within 24 hours, with access to premium supply and values-based voter segments via an industry-first partnership with Givsly.