ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...

IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a ...

SupplyChain v1.1 advances meaningful update to help advertisers better understand how bid requests are created, handled, and routed across the programmatic supply chain; For Public Comment Until ...

Magnite (NasdaqGS:MGNI) introduced Magnite Orchestration, an agentic advertising product that brings buyer and seller agents together in a shared environment for AI-driven ad decisioning. The company ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

ITN today announced a new initiative to further expand its programmatic local linear TV platform by integrating Comscore's ...

If you thought that tracking data leakages and agency markups in the old programmatic plumbing was a headache... brace yourself.