Brookshire Brothers completes its PromoAI implementation, providing their teams with a unified platform for promo planning, forecasting, and analysis.

As consumer goods companies look to cloud ERP services to enable real-time visibility into their promotional spend, swiftly grow their business and expand to new markets, they are coming to a new ...

In the past few months the challenges of talent management and the prospect of reforming the promotion and personnel systems of the U.S. armed forces have begun to percolate to the top tier of defense ...

NEW YORK--(BUSINESS WIRE)--Crisp, the open data collaboration platform for consumer packaged goods (CPG) brands, distributors and retailers, and Promomash, the trade promotion and field marketing ...

Cresicor, a consumer packaged goods trade management platform startup, raised $5.6 million in seed funding to further develop its tools for more accurate data and analytics. The company, based ...

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Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. Plano, TX: Business Publications, Inc., 1983. (2nd edition, 1987. 3rd edition ...

Farris, Paul, and John A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. 2nd ed. Melbourne, FL: Krieger Publishing Company, 1987.