We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. In both high-growth startups and sprawling enterprise organizations, one ...

Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. Marketing is ...

Leadership meetings often confuse superficial agreement with true alignment, causing execution failures. Agreement, driven by conformity or conflict avoidance, lacks shared understanding. Real ...