I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

View post: ICYMI: Indie Sun-Care Brands on the New FDA-Approved SPF Filter, Meet Chappell Roan’s Makeup Artist & Isaac Mizrahi Returns to Target If copying is the sincerest form of flattery, then the ...

CHICAGO (AP) — It’s a beauty product fan’s dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. The trend started a few years ago ...

The physical kit lets brands test production materials and finishes across box types before committing to a full ...

Once, businesses would hand out free samples in malls or throw them in with other purchases. Now, several businesses have sprouted up devoted to sending out a box of samples to customers once a month ...

My love of samples dates back decades. When I was a kid growing up in the Midwest, I would accompany my dad to Sam’s Club on Saturday afternoons, an outing that was mostly about buying bulk packs of ...

There are few places on earth better than Target's beauty aisle. It's the kind of place where you can mysteriously end up with a basket of products you had no idea you needed but could now never ...

As a beauty editor, hundreds of product samples pass through my desk daily. If I kept every one of them, I would have to dig my way out of my cubicle at day's end (trust me, I learned that one the ...