Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

After breaking the ten most important myths about strategy in my recent series of articles, I owe an answer to the question as to what strategy is and how organizations are supposed to deal with it.

Investing time and resources in a social media strategy is only a smart move if you have a well-defined approach. Too many marketers make the mistake of trying to talk to everyone in every social ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Most business people are familiar with the terms "strategic planning" and "strategic management". But strategic management accounting - not so much. If you want your business to flourish, you will ...