Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

That means a content strategy document is the written form of this plan. Why do you need to write it down? Why can’t you just start creating content, already? Because content created without a plan is ...

Like mules, which can carry cargo equaling about 20% of their body weight for more than a dozen miles, strategy statements are often tasked with taking on super-heavy loads. Too many of them now ...

Paid search has always been a moving target. In 2026, with platforms dominated by AI and Performance Max, Google has continuously pushed the industry toward automation. Yet, the myth of “set it and ...