Quote of the day by Tim Cook: "Life is fragile. We're not guaranteed a tomorrow so" - a reminder to live fully now

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Opinion

Apple Event Today: Tim Cook Kicks Things Off With 'Good Morning' Video

Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other ...

Tim Cook Says Apple Facing Unprecedented Problem: 'I've Never Seen Anything Like It'

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to ...

Your Next iPhone Is About to Cost More. Tim Cook Just Told You Why

Tim Cook spent the back half of Apple’s recent earnings call telling analysts, in carefully chosen accountant language, that ...