Typography shapes perception, communicates values, and gives every brand its own voice.
Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...
Anthropic has just announced Claude Design, a tool that lets teams generate and iterate visual design outputs through natural-language prompts. On the surface, it’s hard not to like the proposition: ...
The legacy of the Bauhaus school’s graphic design has been vast, informing the likes of Kamekura Yusaku’s iconic Tokyo 1964 Olympics identity, with its condensed sans serif font; Malcolm Garrett’s ...
German creative firm Deepblue Networks made elaborate animated letter-buildings for their latest promotional campaign. Elaborate typography + fantasy architecture + GIFs + clever logo design = German ...
Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.
It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...