Multimodal argumentation and visual rhetoric concern the ways in which meaning, persuasion and reasoning are constructed through the combined deployment of verbal, visual, auditory and other semiotic ...
In the contemporary marketplace, visual rhetoric has emerged as a critical determinant of advertising effectiveness. By harnessing images, colour schemes, layout and symbolic motifs, advertisers guide ...
"The contributions were first presented at the April 2009 conference "Rhetoric of the Image: Visual Culture in Political Islam," held in Magleaas, Denmark"--Acknowledgements. Part I. "Moving" images - ...
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