World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

David Beckham is ubiquitous in World Cup advertising, While a highly recognizable face for football in the U.S., it presents ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

There's an obvious reason Fox is enjoying this.

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube. “We had thousands of comments of people saying, ‘they get chills, they tear ...

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the Nike commercials. He was on the promotional banners. He was the tattooed, ...