YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...