The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity has struggled for the past few years. The video game engine developer is finally getting back on its feet. Unity set out to "reset" itself in early 2024. It got out of non-core businesses, laid ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

If you’ve been following the game industry over the last few days, you might have heard that Unity, the creators of the far-reaching game engine of the same name, have made a bit of a mess. A new ...