Publishers have finally won the right to keep their articles out of Google’s AI search results. The harder question now is whether that right is usable when the system keeps them opted in by default, ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

Podean, a global marketplace agency, says it is fielding dozens more brand inquiries per month compared to this time last year. The contracts being signed are 12 months or longer. And the brands ...

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three ...

OpenAI is making it easier for e-commerce companies to run ads on ChatGPT, adding automation that lets retailers generate ads directly from their product catalogues rather than building them one by ...

What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as ...

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting ...

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...