For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...

State Farm’s reality competition series “Gamerhood” returns for a fifth season on July 31, headlined by IShowSpeed, the insurer’s biggest creator signing yet for a show that has drawn more than 53 ...

Tourism doesn’t just need QR codes; it needs the right mix of generators so each scan delivers context-specific content that feels native to the site, season, and visitor journey. Why tourism lives or ...

Healthcare is one of the few industries where a QR code platform's compliance posture directly determines whether you can deploy it at all. HIPAA requires that any tool handling protected health ...

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

Private jets, billionaires and dealmaking return to Idaho as the annual Allen & Co. retreat brings together the biggest names ...

Billionaires and tech leaders, including David Zaslav and Bob Iger, meet in Sun Valley for the annual Allen & Co conference.

ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...