Looking for more sports fan engagement for advertisers and brands, Walt Disney’s ESPN is starting up "ESPN Fan House," a new fan-centric hub. The platform aims to foster “a new class of ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

State Farm’s reality competition series “Gamerhood” returns for a fifth season on July 31, headlined by IShowSpeed, the insurer’s biggest creator signing yet for a show that has drawn more than 53 ...

Healthcare is one of the few industries where a QR code platform's compliance posture directly determines whether you can deploy it at all. HIPAA requires that any tool handling protected health ...

Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...

ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...

A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships. Marisa Thalberg, chief customer and marketing officer at parent ...

Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want to see more of at the festival. Natalie Wills, SVP of integrated marketing and ...