Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

State Farm's reality-competition series "Gamerhood" will return for its fifth season on July 31, bringing together a lineup of creators headlined by IShowSpeed, per details shared with Marketing Dive.

Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...

Looking for more sports fan engagement for advertisers and brands, Walt Disney’s ESPN is starting up "ESPN Fan House," a new fan-centric hub. The platform aims to foster “a new class of ...

Tourism doesn’t just need QR codes; it needs the right mix of generators so each scan delivers context-specific content that feels native to the site, season, and visitor journey. Why tourism lives or ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...

State Farm’s reality competition series “Gamerhood” returns for a fifth season on July 31, headlined by IShowSpeed, the insurer’s biggest creator signing yet for a show that has drawn more than 53 ...