I recently got a pop-up on my phone claiming that putting some Colgate toothpaste in your gas tank would help improve fuel ...

People who purchased Tom's toothpaste within the last six years may be eligible for a cash payment, and today is the last day ...

Colgate-Palmolive combines regional segmentation, AI-led execution, science-backed claims and premiumisation as oral care ...

Every eligible claim will receive monetary relief.

A federal inspection found mold-like substances and bacteria at the plant behind the “natural” toothpaste brand.

If you’ve noticed the colour of your teeth dimming after years of morning flat whites and Friday night glasses of vino, it might be time to look for a good whitening toothpaste. “Whitening toothpastes ...

The maker of Colgate toothpaste has been warned not to repeat its famous advertising claim that "more than 80% of dentists recommend Colgate". The Advertising Standards Authority concluded the claim ...

Over time, consumers have renamed products so effectively that the official brand name becomes secondary, or even forgotten.