Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today announced the release of the Redefining Media Types (RMT) Standard for public comment, ...

Crypto exchange choices are difficult; platforms claim the best fees, tokens, and safety. MEXC, active since 2018, grows ...

Mobile game monetization companies can help you generate high revenues. So, in this guide, we’ll share an outline of different game monetization models to help you identify which companies to work ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

Strategus, a leader in programmatic advertising and managed services, today announced the launch of Blueprint™, a new planning and intelligence offering designed to help advertisers make more informed ...

The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...

Today, millions of children across the country miss out on enriching summer experiences that help them learn, grow, and ...

Podcast advertising’s biggest assumptions didn’t hold up in Magellan AI’s Q1 2026 benchmark report: host-read copy beat slicker produced and programmatic buys, and smaller, long-tail shows retained ...

The new partnership is intended to find a direct pathway between advertisers and the broad mobile gaming community, backed by a variety of measurement and ad-buying tools.