The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine Yahoo's desktop and mobile video advertising ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...