StackAdapt ( the leading AI advertising and orchestration platform, today announced a collaboration with IQVIA Digital to advance more relevant and compliant engagement with healthcare audiences.

Native video, custom audience targeting, and real-time optimization helped GUESS FRAGRANCES beat engagement benchmarks during ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The schism between Publicis ...

Last-click attribution is only telling part of the story, and the missing chapters could be costing you budget and credibility. Join us and finally see what's really driving growth across every ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...

Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies.

A new study from business-to-business (B2B) marketing agency Ledger Bennett and advertising technology company StackAdapt found widespread dissatisfaction with the way marketers evaluate agencies and ...

Resident Evil Requiem is the title of the next Resident Evil game, and it's set to come our way in 2026. The official reveal of the the long awaited (and long rumored) Resident Evil 9 came during ...

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.