Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

Idaho’s Sun Valley hosts the exclusive Allen & Co. conference, attracting Big Tech giants, billionaires, and media moguls for ...

The small Idaho resort town of Sun Valley will be once again overtaken by media and tech titans for the annual Allen & Co.

ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...

Billionaires and tech leaders, including David Zaslav and Bob Iger, meet in Sun Valley for the annual Allen & Co conference.

Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...

Looking for more sports fan engagement for advertisers and brands, Walt Disney’s ESPN is starting up "ESPN Fan House," a new fan-centric hub. The platform aims to foster “a new class of ...

Disney is expanding its sports advertising efforts with the launch of ESPN Fan House, a new initiative designed to help brands connect with passionate fans in fresh ways. Live sports continue to ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...