Rivian’s helmsman talks about everything from the new R2 to how Rivian plans to go mainstream. Rivian aims to grow from niche ...
Rivian’s R2 blends smart cost-cutting engineering with strong performance, off-road capability, and premium feel, making it a compelling new contender in the crowded mid-range electric SUV market.
The R2 SUV is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader Tesla.
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