Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.

Apple faces a structural margin headwind from surging DRAM and NAND prices driven by AI server demand, threatening its premium valuation. With 74% of revenue tied to hardware, Apple's exposure to ...

Apple May Raise Prices as Memory Chip Costs Climb. Will Consumers Keep Buying?

Artificial intelligence (AI) has opened up a new can of worms for the tech industry, with memory prices increasing rapidly as demand grows. In response to these increased costs, manufacturers will be ...

The iPhone’s price tag is expected to jump this fall as the AI boom drives up chip costs. Apple is already boosting the ...

The cheapest M4 Mac Mini variant has been completely dropped from Apple's product lineup. Previously, more expensive Mac Mini and Mac Studio configs have disappeared from the store. Tyler is a writer ...

Apple’s Mac Studio memory limits may narrow its AI workstation pitch as buyers weigh 96GB configurations against local AI, privacy, and serving needs.

While you may have been distracted by Apple’s new product releases and interesting operating system enhancements, the company also quietly a powerful new security feature this week: Memory Integrity ...

One of the biggest impacts of Apple's switch from Intel to its own M-series silicon -- debuting with the M1 in the 2020 MacBook Air, MacBook Pro and Mac Mini -- is faster, more stable, and more energy ...