The New TV: How QSR Marketers are Navigating the Convergence of Linear, OTT, and CTV

For decades, television advertising was relatively straightforward for quick-service restaurant marketers. Brands bought ...
Chief Marketer

Bill Abbott on Five Years of Great American Media — and Why Focus Wins in a Fragmented Media Market

To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company's choice ...

Europe’s public broadcasters go from prime time to hard-to-find

For decades after their founding in the 20th century, PSBs had a charmed life: the public in search of information or ...