Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

Tourism doesn’t just need QR codes; it needs the right mix of generators so each scan delivers context-specific content that feels native to the site, season, and visitor journey. Why tourism lives or ...

The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans closer to the sports they enjoy — and make advertisers part of the exchange. The new ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...