First-party data was supposed to hand marketers back control. Instead, control shifted into environments brands don’t own – ...

RK Swamy’s MD & group CEO Shekar Swamy talks about their investments in businesses like brand consulting and customer ...

Why Africa’s digital finance evolution depends on connected rails, shared standards, regional settlement, and trusted ...

In a world of media fragmentation, ‘resonating fame’ is driven by ‘lots of littles’, exploring niches and creating content ...

A coalition of European media owners, data companies, telcos, retailers, marketplaces and advertising technology partners ...

Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem... For years, AI adoption ...

The convergence of real-time payments (RTP) infrastructure, embedded finance rails, and banking‑as‑a‑service (BaaS) platforms ...

There are plenty of ways to engage fans beyond the final whistle. Though not the German ones, as they've already gone home.

TL;DR: Prediction markets scaled to $46B in 2025 and are projected to hit $240B in 2026 and $1T by 2030, with information ...

Amid ever-growing fragmentation across sports media, MLB and NBC Sports are attempting a rather different, holiday-themed ...

International lawyers often speak about "fragmentation" as though it were a disease. The language itself is revealing. Something has fractured. Something has br ...

According to Billy Loizou, APAC Area Vice President, Amperity, for global events such as the FIFA World Cup, the scale of that challenge is enormous. “That fragmentation makes it harder to deliver the ...