The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace with these trends, cutting-edge organizations are revising their loyalty ...

The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike -- utilizing an activity that has ...

I started to search for examples of “gamifying" music, but they often left me wanting more. For those that may be unfamiliar with the term, gamification is — as defined by Professor Kevin Werbach in ...

In 1964 the world learned a spoonful of sugar helps the medicine go down. It wasn't the first time a key principle of gamification was said out loud, but it might well be the catchiest. In 2019 ...

No one, not even the late Steve Jobs, can say that they know everything about technology. Jobs might have come the closest to possessing knowledge about all things tech, but even he did not know every ...

According to a Gallup poll, more than two-thirds of employees are disengaged with their jobs. The research goes on to outline that engagement was stable over the past decade, but something happened ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...