Symmetry requires an obsession with spacing. When working with a highly recognized corporate identity like the Coca-Cola logo, the second half of the script presents the true challenge. The spacing ...

New York Mets owner Steve Cohen has put to rest any speculation about the job security of president of baseball operations ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

The Marshall Acton III is a Bluetooth speaker with the same look Marshall has used on guitar amps since the 1960s. Textured ...

The human eye is remarkably good at spotting mistakes. When looking at a wordmark that has been around for nearly a century, ...

The Brat Pack reunion everyone wanted is now a screenwriting problem: how do you sequel a film that was only ever about being ...

A viral World Cup script conspiracy theory reveals how FIFA hides the tournament winner in plain sight. Find out which ...

Basketball fans got what they wanted when they learned that the Larry O'Brien Trophy will officially reappear back on the court during the NBA Finals. In the past, including last season, fans have ...

Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

The Larry O’Brien Trophy image will be back on the court for the 2026 NBA Finals. So will the classic script logo. It became a social media controversy during last year’s NBA Finals when there was no ...

It's official: The NBA Finals logos are back at the NBA Finals. With no fanfare other than a social media post, the NBA announced Sunday that the image of the Larry O'Brien Trophy — the one given to ...

To commemorate 75 years of Porsche Motorsport and 50 years of Apple, the German marque has unveiled a pair of specially wrapped 963 race cars for this weekend’s IMSA round at Laguna Seca. Hardcore ...