Invoca, the leader in revenue execution, today announced a new no-code integration with The Trade Desk, a leading global advertising technology company. Invoca is now named as a partner on The Trade ...

Planning for promotions is far harder than planning for routine demand and replenishment. The solution lies in a hybrid ...

Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.

AI made experiments cheap to run, not easy to trust. Build an experimentation framework that gets harder to pass as the tests ...

One of the biggest emerging risks is AI-generated websites and Made-for-Advertising (MFA) platforms that exist largely to ...

Reddit is deploying large language models against brands and marketers planting fake conversations that could later surface as trusted recommendations in ChatGPT and Gemini.

Reviews, creator partnerships, and sponsored content can shape how AI systems understand and recommend your brand. Learn why.

Opportunities in the AI advertising market include increasing demand for privacy-compliant solutions, personalized campaigns, ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

TL;DR Agentic lead generation structures replace legacy scraping workflows with automated intent-tracking and continuous ...

With the digital/TV divide collapsed by CTV, digitally driven linear will be the next explosion in performance TV.

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...