The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

The Pennsylvania Housing Finance Agency today announced the launch of its new custom homebuyer education course—an engaging, easy-to-use online program designed in partnership with Framework, an award ...

Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

Retail media expert Dom Burch not looking at his laptop. Eleven years ago, I came to Cannes Lions representing Asda Walmart ...

As of OpenRTB 2.6-202211, OpenRTB's version number is only incremented on breaking changes. In other words, OpenRTB 2.7 should be considered a distinct version from OpenRTB 2.6 when there is a need ...

India boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Connectivity and device costs are no longer barriers. Players ...

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

When most people think of out-of-home, they picture a traditional static billboard on the side of the freeway. But over the last several years out-of-home has become a smarter and more precise channel ...

As a reformed patent attorney, I’m always excited to explore issues that bridge patent law and advertising law. Patent issues occasionally arise in the ad tech space, especially around innovations in ...